Screen Actors Guild Awards
Emmy Nominations
Primetime Emmy Awards
The show's four SAG Award nominations made history, becoming the first non-English series and first Korean series to be nominated for Outstanding Performance by an Ensemble in a Drama Series
Squid Game is also the first non-English television series to receive nominations and go on to win Primetime Emmy Awards.
With our strategic creative, we engaged voters and the general awards audience through each phase of voting.
Employing a storytelling approach to social, we were able to support strategic awards narratives online.
Cool, confident and ready to roast haters, Admin became its own character throughout the campaign by running the page like an insider superfan.
